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Behavior Design & Modelling
Behavior Design & Modelling
Curriculum
10 Sections
30 Lessons
10 Weeks
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Behavior Design Fundamentals
3
1.1
Comprehensive introduction to behavior design principles
1.2
Hands-on activities and group exercises
1.3
Real-world examples and case studies
Advanced Behavior Design Techniques
3
2.1
In-depth exploration of advanced behavior design methods
2.2
Practical exercises and role-playing scenarios
2.3
Feedback and coaching from experienced practitioners
Behavioral Economics and Decision-Making Workshop
3
3.1
Understanding how cognitive biases influence decisions
3.2
Techniques to design for better decision-making
3.3
Applications in marketing, product design, and public policy
Fogg Behavior Model Application
3
4.1
Detailed study of the Fogg Behavior Model (B=MAP)
4.2
Practical application in designing behavior change interventions
4.3
Case studies and interactive sessions
Designing Effective Triggers
3
5.1
Workshop focused on creating and implementing triggers
5.2
Analysis of successful and unsuccessful triggers
5.3
Practical exercises to design and test triggers
Motivation and Engagement Strategies
3
6.1
Techniques to enhance user motivation and engagement
6.2
Designing rewards and incentives that work
6.3
Interactive sessions to develop motivation strategies
Behavior Change Techniques (BCTs)
3
7.1
Training on various BCTs and their applications
7.2
Hands-on exercises to apply BCTs in different contexts
7.3
Evaluating the impact of behavior change interventions
Ethics in Behavior Design
3
8.1
Discussion on ethical considerations and best practices
8.2
Balancing user needs with business goals ethically
8.3
Case studies and scenarios for ethical decision-making
Measuring Behavior Change
3
9.1
Metrics and tools for assessing behavior change
9.2
Designing experiments and collecting data
9.3
Analyzing results and iterating on design
Behavioral Modeling and Simulation Workshop
3
10.1
Creating and using behavioral models
10.2
Simulating behavior change outcomes
10.3
Practical applications and case studies
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